Leading Paint Brand Offers Best-In-Class Features To Improve User Experience
About
The client was founded in 1979 in Riyadh, Saudi Arabia, and has since become a forerunner in the paint industry. They are quite popular across the Gulf Cooperation Council (GCC), the Middle East, and North Africa.
Project Highlights
Our Adobe consultant crafted a website with innovative features for a prominent paint brand. Our dynamic Adobe experience helped optimize and integrate the website with exciting features. We included features that offered customers personalized, versatile, and appealing digital experiences. They no longer have to experience the tedious painting process and buy tools at an expensive rate. Instead, they can visit the website and place a quick order of their required paint, tools, and for consultancy. The client can manage features and operations with a single backend. We have introduced painting consultancy and on-demand painter services to improve customer experience and satisfaction.
The Challenges
- Effective Color Management:It was challenging for the client to manage inventory of multiple colors and other products in the tube format.
- Unique Virtual Experience:The client wanted customers to enjoy a quick and seamless purchase journey.
- Reliable Painter Consultancy:Lack of awareness about paints and painting services often hampered customer experiences. The client wanted to reduce such instances.
- Create Customized Web Pages:The internal team struggled to create new webpages for improved services and user experience.
Tech Stack
NodeJS
Jira
Java
ADOBE-COMMERCE-CLOUD
SAP S4 Hana
Result
Omnichannel Experience:
Brainers improved the digital purchase experience of customers with effective color mapping and management.Hassle-Free Orders:
Brainvire’s intelligent development capabilities ensure customers can select the right colors, get a virtual glimpse with a visualizer, and order them effectively.Better Transparency:
On-demand painters can confirm order details to ensure that the customer has ordered all required products and tools. Changes in the order status, either price or quantity, will be reflected in real-time.Reduced Technical Assistance:
With pre-designed web page templates and drag-and-drop functionality, the marketing team needs minimal technical assistance to develop web pages.
