Brainvire Develops a Bespoke Platform to Book Recreational Activities
About
The client works as a niche segment of the industry that caters to vacation goers and adventurous sports seekers in USA. The client wants to offer their visitors a memorable and seamless experience. They also aim to unify all such recreational business properties across geographies using .Net Core application development. The client aims to offer a convenient platform to book recreational activities.
Project Highlights
The client needed a reliable Microsoft Solution partner to help them create a unified platform to make bookings for recreational activities. For this unique program, Brainvire’s team brilliantly worked on the backend system. A single application allowed a smooth backend process and proper management of multiple adventurous properties. Brainvire successfully provided a customized bespoke solution considering varied aspects of the client. We aimed to create an application that will enable registered users to book and pay for tours and rentals online, streamlining business processes and enhancing customer satisfaction. The application will also include management tools and easy access to customer information.
The Challenges
- Customer Segmentation:The client wanted to analyze customer data such as purchase history, demographics, and browsing behavior to segment customers based on their likelihood to purchase or engage with application.
- ChatBot DevelopmentThe client needed a responsive chatbot which will eliminate the need of a human representative.
- Scalability:As the number of users and bookings increases, the application may become slow or unresponsive.
- Failed to track actual count of assets provided to customersIt was difficult for the client to trace the rental assets provided to customers.
Tech Stack
Angular
Microsoft SQL Server
AI
Python
.Net core
Azure cloud
Power BI
Result
Identifying potential high-value customers:
By segmenting customers, the client can now identify the most valuable and profitable segments, and focus on them to drive revenue and growth. Also, segmenting customers into groups with similar characteristics, enabled the client to better target their marketing and promotional efforts, resulting in more effective campaigns and higher conversion rates.Responsive ChatBot
This enabled the chatbot to provide automated responses to users, which eliminates the need for them to wait for a human representative to become available. Additionally, the chatbot's ability to process and understand user queries allowed users to quickly check their eligibility and get answers to their questions.High Availability
Helped automatically scale to handle large amounts of traffic, which can help ensure that your application is always available and responsive.Asset Management
With multiple trips across different locations, it became tricky for the client to keep track of all the rental assets. Brainvire’s experts designed a customized booking calendar in the application. This calendar provided all the necessary details of the customers and the rental assets allocated to them.
