Armeda
Enhanced Apparel Brand's Customer Experience Using Magento Platform
About Project
In 1973, the AL Tahan Family established Armada Group, a Kuwait-based, family-owned fashion and accessories company. Originating as a solitary fast fashion store, Armada has evolved into a globally recognized network, managing 15 brands across 140 outlets.
Catering to diverse industries, the company offers a contemporary array of Fashion, Accessories, and Footwear brands, solidifying its international presence.
Luxury and Fashion Brand
BusinessMiddle East
Location
Business Goal
We transformed the apparel brand’s online presence to enhance the customer experience significantly. Our team built an innovative, tech-forward website that customizes user interactions and simplifies access to popular brands. Refining site navigation created a smooth and intuitive journey for all visitors. The revamped platform aligns with the brand’s vision, offering effortless browsing, improved product discovery, and personalized promotions. Emphasizing speed and usability, the website now captivates users, increases satisfaction, and drives conversion rates, ultimately reinforcing the brand’s online presence and fostering greater customer loyalty.
Project Highlights
- Adobe Commerce development
- Personalized user experience
- Tech-savvy website development
- Streamlined navigation optimization
- Seamless customer journey
- Brand-focused interaction
Enhanced UI/UX Experience
Key Challenges
Brand Shop Feature
The clothing brand aimed to provide customers with a seamless experience in selecting their preferred brand.
Price Filter Purchase
Customers have varying budgets and wish to make purchases in accordance with their financial preferences.
Optimized Website
The brand aimed for a swift website, avoiding customer delays in a large catalog with 20+ brands.
Website Navigation
The intricate guide posed a challenge for the brand, adversely affecting customer experiences.
Our Solutions
Personalized Shopping with 'Shop-by-a-Brand' Feature
We implemented a unique ‘Shop-by-a-brand’ feature to deliver a personalized experience to the fashion brand’s customers. We connected the dots between product availability and customer preference by integrating Oracle ERP and Adobe. Shoppers can effortlessly browse their favorite brand’s latest collection with a single click. This solution enhanced user convenience and strengthened brand loyalty, delivering a tailored, seamless shopping experience across channels.
AI-Powered Promotions for Great Shopping Experience
We implemented AI-driven promotions using Adobe Sensei, optimizing customer targeting. By utilizing Adobe’s Live Search, powered by AI, we enhanced product discovery, delivering personalized, real-time search results, improving overall user experience and boosting conversions. This customized experience eliminates the hassle of sifting through unnecessary options and helps users consistently monitor prices. Using AI, we ensured that the shopping experience remained smooth, efficient, and tailored to individual needs, boosting customer satisfaction.
Optimized Database and Reduced Page Load Time
To enhance user experience, we optimized the brand’s database and reduced page load times by compressing images and leveraging in-memory technology. We integrated Magento Business Intelligence tools, offering powerful analytics and customizable reports. We ensured faster load times by eliminating unnecessary data and streamlining back-end processes, enabling a seamless omnichannel experience. Customers can now browse and shop effortlessly without delays, making the platform efficient and user-friendly.
Enhanced Brand Guide with Multilingual and Tech-Enabled Support
For a big fashion brand, we introduced an enhanced brand guide that supports multiple languages, making the shopping experience more inclusive. Customers can easily view product measurements, prices, and other details in their preferred language. By leveraging advanced technology, we created a more intuitive and accessible platform, improving customer engagement and expanding the brand’s global reach.
Our Approach
By implementing these strategies, we attained the intended results, elevating the website for a better user experience.
Development
Better UX
Digitalization
Optimization
Technology Stack
eCommerce Platform
Adobe Commerce
Cloud
Adobe Commerce
ERP
Adobe Commerce
Project Management
Adobe Commerce
Key Results
Quick Purchases
Users can explore and buy from their favorite brands with the Shop-By-Brand feature's latest collections.Promotional Strategy
Advanced features and promos help users find budget-friendly apparel by category, color, and brand.Accelerated Website Speed
Enhanced website performance with efficient data elimination and database improvements.Mobile-Friendly Website
The majority uses brand services on mobile. Hence, we crafted a mobile-friendly website for enhanced user experience.
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