Digital Marketing for Synthetic Braids Retailer
Brainvire Generates Impressive Conversions For A Synthetic Braiding Hair Business
About Project
The client introduces a fresh perspective on synthetic braiding hair catering to women of color. Offering an itch-free alternative, the brand’s unique products protect hair from heat damage and environmental factors, allowing women to express their creativity or embrace cultural styles easily.
Synthetic Braiding Hair Retailer
BusinessNorth America
Location
Business Goal
The client’s primary business goal is to enhance brand awareness, drive website conversions, and improve their social media presence. They aim to achieve this by implementing sales growth through website strategies and engaging content across various digital platforms.
Project Highlights
- Technical SEO
- On-page Optimization
- Off-page Optimization
- social media presence
- Content Marketing
- Paid Marketing
Improved UI/UX
Key Challenges
Low Bounce Rates
A cluttered interface and poor user experience lead to users quickly exiting the site.
Ineffective Keywords
The misalignment of the content and keywords prevented SEO from reaching the desired audience.
Limited Social Reach
With low brand popularity, social media engagement could have been more encouraging.
Low Conversion Rates
Paid search campaigns did not help bring the desired conversions from various digital channels.
Our Solutions
Deep Study of User Behavior
We ran a comprehensive analysis of user behavior to identify pages experiencing high bounce rates and low user time spent. Using a new approach to user navigation and usability, we enhanced the user experience. We also optimized the landing pages with relevant keywords to keep users on the site longer and encourage them to explore the client’s services.
Refined Keyword Targeting Strategies
Our team explored all low-competition and high-intent keywords to reach the audience. Using our vast SEO experience and advanced tools, the team revamped all on-page meta titles, descriptions, and headings with better content to gain search engine visibility.
Boosted Branding and Engagement
We launched several creative branding campaigns to familiarize the brand with the target audience through social media marketing. We executed a well-planned social media marketing strategy, including visually appealing and resonating content optimization and consistent posting schedules on the top social channels.
Optimized Paid Campaigns
The ineffective paid search campaigns were replaced with thoroughly optimized campaigns on search engines and popular social media platforms to bring a significant return on investment. Consistently improving campaigns led to more engagements followed by healthy conversion rates.
Our Approach
We established a known brand presence and executed several resonating and effective online marketing campaigns on search engines and social media platforms.
Audit
Keywords
Engagement
Conversions
Technology Stack
Third-party Tools
Google Search Console
Google Adwords
Facebook Ads Manager
Key Results
Lowered Bounce Rates By 5.21
Targeted pages saw a drastic reduction in bounce rates and improved user time on-site.6.5 Improved Organic Traffic
There was a steady increase in organic search traffic monthly by 6.5% from optimized content.Social Media Followers 11.3 Up
With highly optimized social media strategies, the client saw a boost in all media channel followers.20 Boost In Conversion Rates
Conversions from our marketing channels grew by 20% using proven optimized strategies.
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