Eye Care Brand Teams up with Brainvire to Expand Online Presence
About
This eyecare brand enjoys a strong reputation for its eyelid cleansers that are recommended by doctors. Besides, they are the preferred supplier of ophthalmic products and supplies for eye care professionals. In this day and age of digital domination, they have decided to partner with Brainvire to venture into the B2B and B2C markets and broaden their online presence to cater to the surging demand.
Project Highlights
Through this optimization project, our aim is to elevate the client's digital presence and enhance their search engine rankings, empowering them to stay competitive in the current online marketplace. Our efforts will enable the client to tap into new customer bases in both the B2B and B2C domains, while also bolstering their visibility and credibility within the industry by securing higher search engine rankings.
The Challenges
- Digital Presence Enhancement:The problem at hand is to enhance their digital presence and search engine rankings through optimization.
- Optimizing Website for SEO:Optimize the client's website for search engine crawlers as part of the technical SEO component of the project.
- Enhancing Web Pages for Optimization:To optimize on-page SEO, enhancing each web page is a must.
- Keyword Targeting:Targeting specific keywords is crucial in directing the right audience to a website.
Tech Stack
Google Analytics
Google Search Console
Google Tag manager
Result
Optimizing Digital Presence and Rankings:
The comprehensive SEO strategy incorporates technical and on-page techniques to optimize the client's digital presence and search engine rankings.Successful SEO Solution:
The solution led to increased visibility, credibility, and customer acquisition in the B2B and B2C sectors.Technical Aspects and Page Rankings:
Over time, a website's technical aspects significantly influence the improvement of page rankings.SEO Objective:
The goal is to achieve higher rankings and improved performance.
