Brainvire garners over 150% growth in organic traffic for innovative adult toys manufacturing company
About
The client is a manufacturer of innovative, high-quality, and easy-to-use sexual health aids and adult sex toys for the entire gender and sexuality spectrum. With proprietary materials like SilaSkinTM and PF BlendTM and engineering teams in the US and Canada, the company designs some of the most unique adult toys available in the market. The CEO has patented 500+ adult toys, and the brand has been honored with over 40 awards and nominations so far.
Project Highlights
With Brainvire’s digital marketing expertise, the client achieved new milestones in organic reach and conversions across digital platforms. As the client is a brand that manufactures adult toys, it has a specific target audience and wanted to improve its reach and conversions.
Brainvire’s team of digital marketers provided effective solutions to help the client achieve their objectives. With over 152% growth in organic traffic and more than 30% conversions, the client surpassed 36% organic revenue.
The Challenges
- To improve organic reach:The client company fell short of achieving optimum organic reach.
- Placing ads on paid platforms:As adult sex toys and products could not be marketed directly, the issue was how to place ads on paid platforms, and the clients needed a solution for the same to increase brand visibility.
- Adding a channel for sales generation:The client had earlier tried different ways of generating sales. But the results were not favorable.
- ConversionIn addition to improving brand visibility, the client also wanted to increase the conversion rate.
Tech Stack
Google Analytics
Google Ads
Result
Increase In Organic Traffic
In a year, the client achieved over 150% growth in organic traffic 32.65% growth in organic conversions.Improved ROI
The brand saw a 36.28% rise in organic revenue in a year and a 79.38% rise in overall revenue.Hike in Sales
54.84% rise in acquiring new potential customers, 95.74% increase in the total number of transactions, and 15% increase in ecommerce conversion rate.Multiple Sales Avenues
We leveraged affiliate marketing to boost sales through various channels. As a result, the brand saw new customers rise by 48%, conversion rate improved by 3.5%, and about 14% hike in sales. Further, we achieved our target of 5.56 ROAS in the initial campaign and continue to make further progress on that count for the client.
