American Lighting
Adobe Commerce Integration to Tailor B2B2C Solutions for Luxury Lighting Retailers
About
Founded in 1989, American Lighting, Inc. designs lighting solutions, focusing on innovative, top-quality products for homes, businesses, and specialized uses.
American Lighting prides itself on being a premier lighting solutions provider, offering customers a broad range of innovative, high-quality lighting products. Continued innovation is a core strategic initiative, and the company is firmly committed to developing new products that utilize the latest lighting technologies and designs. The company pledges to deliver superior customer service by employing and training a team of highly experienced lighting professionals.
Lighting Store
BusinessNorth America
Location
Business Goal
The commercial lighting brand aims to integrate their B2B and consumer websites into a cohesive platform, simplifying processes like credit limits and shipping. Their primary objective is to digitize B2B operations using customized system, laying groundwork for potential B2C expansion. And to scale up the business we tailored solutions to enhance efficiency and aligns with their strategic digital transformation goals.
Project Highlights
- B2B and B2C eCommerce Store
- Lighting Configurator
- Oracle Fusion Integration
- Creative Design and Development
- Product Management
- Logistics and Shipping Management
UI/UX Enhancements
Key Challenges
ERP - Oracle integration
Replicating ERP processes wasn’t easy, and integrating Oracle ERP was tricky due to missing market connectors.
Configurator Complexity
Outdated product configurator hindered customer experience with option selection.
Management Inefficiency
No online purchase solution made order management tedious; sales reps handled tracking via calls and emails.
Pricing Model & Shipping Rules
Needed to design a pricing model balancing profit with customer needs; and optimize shipping for efficiency.
Our Solutions
Developed an Integrated Online Portal with Catalog-Based Websites
We implemented a catalog-based website for each brand—American Lighting, Brightlux and Proluxe Lighting, and Prizm Lighting—tailored to their specific audiences. We developed a unified portal with integrated pricing and custom product configurations that reflect Oracle fusion data.
This solution streamlined order management and ensured consistency across different websites, aligning with the diverse needs of each audience while simplifying the ordering process.
We also integrated the ACE configurator with Adobe Commerce, optimizing its size to minimize server space requirements. This adjustment allowed us to host both systems on the same Adobe Cloud server, reducing costs and maintenance associated with managing separate servers.
Bidirectional Data Flow
We tackled the integration of Oracle ERP with the commerce platform by implementing a solution. Although this was costly, it was crucial for ensuring seamless bidirectional data flow and real-time updates between the ERP system and the online portal.
Additionally, we managed complex data migration involving over 5,000 organizations, each comprising up to 200 sets, ensuring accurate synchronization across all entities. We also integrated an Open API to enhance flexibility, enabling smooth data flow and system connectivity.
This approach guarantees accurate and timely data synchronization, vital for maintaining operational efficiency and minimizing manual intervention.
Replicated ERP Processes on the Commerce Platform
One of the main challenges was replicating the complex ERP processes on a new commerce platform, which was essential for maintaining the existing operational workflow.
As an Adobe commerce partner, we customized the system to mirror the ERP’s functions, ensuring seamless data flow and order processing.
This solution preserved the brand’s unique selling journey and provided an online experience consistent with their offline operations, laying the groundwork for future B2C expansion.
Simplified Complex Company Structure and Location-Based Pricing
Our business had a complex structure with varying pricing, payment methods, and shipping rules across locations. We simplified this by consolidating different locations into a single company on the platform, standardizing payment and shipping processes while allowing location-specific offers and methods.
We streamlined order processing, aligned billing at the account level, and ensured consistency across units. We developed an efficient order tracking system that doesn’t require login, incorporated PO number tracking, and enhanced the checkout process.
Custom shipping rules and special offers further improved the customer experience, reducing manual workload and providing a seamless, user-friendly order management experience.
Our Approach
Our Adobe specialists experimented with various strategies to achieve standard digital transformation, pinpointing the optimal solution for the lighting brand.
Automation
Integration
Portals
Unification
Technology Stack
eCommerce
Adobe Commerce
Cloud
Adobe Commerce
Tax Compliance
Adobe Commerce
ERP
Adobe Commerce
Logistics and Shipping
Adobe Commerce
Key Results
Seamless Online Operations
Streamlined shopping from browsing to purchase and timely delivery.ERP-Commerce Integration
Merged Oracle ERP with Adobe for precise pricing and display.Shipping Price Sync
Synchronized Oracle ERP with FedEx and UPS for accurate shipping.User-Centric Design
Implemented intuitive design, simplifying product selection and enhancing user experience.
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