Digital Marketing Strategies Helped Improve Web Traffic for A Prominent Client
About
The client is a niche firm in the competitive coupon industry. They are a global workgroup of more than 20 coupon distributors and auditors, and they wanted to help consumers save money. The client offers coupons and deals for over 60,000 stores on a daily basis. Customers can save at least $20 on their purchases using these coupon codes. The client approached Brainvire’s digital team to enhance their digital presence and to make sure their customers get coupons on time.
Project Highlights
Our skilled team presented an updated and effective SEO-friendly website for the client to reach their audiences. The team utilized the right SEO tactics including our own patented tools and premium softwares to improve the efficiency of the website. Chrome extensions helped customers apply codes and coupons directly on the brand websites at the time of checkout/payment, ultimately improving user experience.
The Challenges
- Improved SEOThe client suffered poor web traffic due to poor SEO.
- Implemented Chrome ExtensionsThe client failed to provide coupons on time to their customers.
- Improved Keyword RankingThe client failed to acquire the required reach.
- Increased Web TrafficThe client failed to approach the right audience and sustain them.
Tech Stack
Google Analytics
Google Webmaster
SpyFu
Google Search Console
SEO
Result
Improved web traffic
Our team suggested an amalgamation of the right SEO strategies and impeccable content marketing with improved keyword ranking along with Chrome extensions. This helped the client attract much-needed footfall on the website.Unique implementation of chrome extensions
Effective implementation of chrome extensions improved overall user experience. The website now provides deals and coupons that are easily applied during the payment or checkout process with one click.Improved keyword ranking
An updated website with helpful and informative content helped to increase keyword ranking. This also helped the client to widen their audience reach.Poor organic traffic
Poor organic traffic was a major hurdle that hampered conversion rates. Improved SEO, content management, and keyword ranking helped to boost organic traffic, eventually increasing conversion rates.
