Online Tires
Elevated User Experience for the Auto Industry Titan with the Power of Odoo-Magento Integration
About
A leader in the tire industry since 1991, this company boasts extensive expertise and a commitment to customer satisfaction. It’s grown from a single store to a multi-channel powerhouse with over 200 physical locations and a robust online presence. They prioritize a seamless omnichannel experience and maintain relationships with over 150 distributors to ensure efficient B2B fulfillment.
Online Automobile Retailer
BusinessUSA
Location
Business Goal
Our primary business goal was to streamline operations, improve efficiency, and enhance customer satisfaction. We aimed to achieve this by revamping the Magento website with features like customizable product selection and automated vendor commissions. We crafted a customized B2B and B2C platform, incorporating the YMM feature essential to the automotive industry. By developing Odoo ERP and integrating it with Adobe Commerce, we unified systems and enabled real-time insights, fostering growth and enhancing the overall customer journey.
Project Highlights
- Magento website revamp
- Customizable product selection
- Automated vendor commissions
- TaxJar integration
- Real-time visibility
Enhanced Checkout Pop-up
Key Challenges
Product Line Management
Managing extensive product lines efficiently, particularly for B2C customers, was a significant challenge.
Operational Centralization Gap
Lack of a centralized platform for B2B and B2C operations, leading to inefficiencies.
B2C Website Inefficiency
Inefficient B2C website, making it difficult for customers to find suitable tire and wheel combinations.
B2B Order Customization
Limited options for B2B customers, with a need for more customization and flexibility in order types.
Our Solutions
Dynamic Pricing Precision Solution
To manage the website to the best of our ability, we upgraded the eCommerce platform from Magento to Adobe Commerce for enhanced functionality and scalability. Our specialists crafted a tailored Vendor Price List, calculating it through the sum of markup, shipping, and vendor cost. Utilizing location data, the system identifies the nearest vendor. At the same time, an advanced algorithm evaluates the most optimal price from multiple vendors, streamlining the pricing process for enhanced efficiency and customer satisfaction.
Enhanced Tire and Wheel Selection Platform
Our solution addressed the challenges of product selection and customization. We implemented a user-friendly interface allowing customers to search for wheels by brand, size, and year-make-model (YMM). Additionally, we introduced a custom option where users could add a tire and search for compatible wheels.
We created pre-configured wheel and tire packages based on YMM to streamline the process, providing customers with recommended combinations. We offered flexible shipping options for added convenience, including home delivery, dealer pickup, and store pickup.
B2B Solution Streamlined Order Management And Shipping Efficiency
We implemented a comprehensive solution to enhance B2B operations and streamline order fulfillment. We offered five distinct order types: predefined calculations, container-based tire additions, and optimized shipping. For flexibility, we provided daily delivery options, automated online warehouse pallet management, and a load builder tool for cost-effective truck shipping. Additionally, we offered factory direct and drop-ship options to meet diverse customer needs.
Efficient Container Management and Payment Options
Our solution addressed the inefficiencies in container space utilization and payment options. We introduced the “Fill Kill” feature, allowing for manual additions or removals from the list of items in a container to optimize space. This flexibility ensured that customers could prioritize their orders and minimize shipping costs. Additionally, we implemented offline payment options for B2B customers, providing them with more convenient payment methods. By managing all orders through Odoo, we streamlined our omnichannel operations and ensured a seamless experience for B2B and B2C customers.
Our Approach
These are the steps we followed to offer the optimal solution for a diverse tire and car accessory business.
Innovation
Customization
Streamlined
Responsive
Technology Stack
eCommerce and ERP
Adobe Commerce
Odoo
Cloud
Adobe Commerce
Odoo
Programming Language
Adobe Commerce
Odoo
System
Adobe Commerce
Odoo
Payment Tool
Adobe Commerce
Odoo
Key Results
Five Delivery Options
The brand tailored five delivery options for businesses, each with unique advantages to meet diverse requirements.Saves Searches
The website saves the last three searches for guests and registered users, enhancing user experience.Efficient Order Management
Our team integrated Odoo ERP with marketplaces for real-time Amazon and Snap Commerce order updates.Rebate Program
The team created a rebate program offering credits, gift cards, checks, and quick bank deposits.
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