About
Founded in 1950 as Numrich Arms in Westchester County, NY, it’s now America’s premier supplier of gun parts and accessories, evolving under George Numrich’s leadership.
Gun Parts And Accessories Store
BusinessNorth America
Location
The esteemed brand champions America’s legacy in firearms, offering parts from various eras. Operating seven warehouses with a 1,000,000 cubic feet inventory ensures quality, restoration, and longevity for old and new guns.
Brief
As an Adobe partner`, we migrated the leading arms supplier from a third-party ASP.NET platform to Adobe Commerce Cloud, enhancing their online presence with a powerful B2C website. Targeting gun parts, accessories, and magazine sales across the USA and Canada, we prioritized customization and security. Brainvire’s team developed a fully manageable site with advanced cyber threat resilience, ensuring compliance with product restrictions based on location. Our data migration ensured a smooth transition, supported by comprehensive digital marketing strategies.
List of Services Offered
- B2C eCommerce Store
- UI/UX Design & Development
- Adobe Commerce Cloud
- Colinear Response ERP system
- AI-Powered Live Search
- Asp.net to Adobe Commerce Migration
UI/UX Boosts User Engagement
Features
Transitioning from a Legacy System to Adobe Commerce With ERP Integration
We successfully migrated the arms supplier’s website from ASP.NET to Adobe Commerce with our Adobe Commerce development services. Our team expertly managed the migration of extensive data to Adobe Commerce, encompassing 250,000 SKUs, 1.5 M orders, roughly 700,000 customer records, 11,000 categories, and rich content like blogs and forum discussions.
Transitioning this vast array of data—products, customers, orders, blogs, and forums—was complex. The team also ensured a seamless transfer with Adobe-ERP integration, collaborating closely with the client to maintain data integrity in Adobe Standard format.
Real-time FFL Verification Enhances Checkout
Enabled real-time verification for gun parts sales in the USA and Canada using Adobe Commerce, incorporating shipping restrictions by region and pin codes. We validated FFL holders through ERP data, ensuring only approved addresses can buy restricted products, simplifying checkout.
Seamless ERP Integration for Enhanced Efficiency
We integrated our in-house ERP system with Adobe Commerce, transforming a once rigid and disconnected workflow. By establishing a reliable API connection, we overcame complex syncing issues and empowered our ERP to adapt seamlessly. This integration allows easy mapping, enabling and disabling features, and ensures smooth data flow across all systems.
Enhanced search capabilities would allow users to access a complete schematic of products, improving navigation and usability. Our ERP integration eliminates traditional limitations, providing a dynamic, connected platform that enhances operational efficiency and data accuracy for a streamlined eCommerce experience.
AI-Powered Live Search and Recommendations
Our AI-powered live search revolutionizes the way users interact with our platform. Using Adobe Sensei’s AI-driven recommendations, we implemented a system that provides out-of-the-box search results tailored to each query. This advanced search solution lets users quickly find detailed information, from specific product components to entire product lines.
With customized search capabilities and prompt response features, our platform ensures that customers get accurate and relevant real-time results. Our AI-driven approach enhances user experience by delivering personalized recommendations and intuitive navigation, making product discovery faster and more efficient.
Customized Order Management with Hold Feature
We developed a customized order hold feature to enhance internal order management and customer experience. This feature allows us to place user orders on hold, mainly when multiple items are in an order, ensuring that the entire process runs smoothly. Our system customization means the main order stays on hold until all conditions are met, reducing errors and enhancing control. This functionality is precious for managing high-volume orders and maintaining order accuracy, contributing to a more reliable and streamlined process. Our tailored approach improves order handling, boosting operational efficiency and customer satisfaction.
Seamless Error-preventing Checkout
The checkout page error restricted shipping to specific locations. We developed a Hold Code feature, enabling order holds for client team verification. This automated system reduced manual checks, streamlined order verification, and ensured accurate processing.
Digital Marketing Services to Boost Sales and Visibility Effortlessly
Our digital team increased sales and visibility for the arms supplier with on-page content optimization backed by data and analytics, elevating search engine visibility. We optimized social media with industry-focused, creative content targeting the firearm enthusiast. Additionally, we organized FAQs and adjusted the conversion page, boosting user experience and increasing checkout conversions.
Technology Stack
eCommerce
Adobe Commerce
Cloud
Adobe Commerce
ERP
Adobe Commerce
Payment Gateways
Adobe Commerce
Databases
Adobe Commerce
Framework
Adobe Commerce
Social Section
What Our Client Says
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