Talent Exchange Platform
Built a Compelling Social And Digital Marketing Strategy for a Talent Trading Platform
About Project
The platform aims to create a pool of individuals to exchange talents within the community by becoming a member with different subscriptions. The platform facilitates the exchange of skills and services among its members globally. It offers a wide range of 100+ talent categories to connect and share skills through online classes using video calling. The platform also offers membership options, such as Silver and Gold, which provide varying durations of daily online classes and an opportunity for members to earn from each other.
Talent Exchange
BusinessNorth America
Location
The brand wishes to introduce a barter system of talent between community members.
Brief
We designed a social media presence enhancement strategy tailored for each platform and incorporated elements to help showcase the promising talent’s features and benefits with effective digital marketing. With a built-in video calling provision, over 100 talent categories can receive or provide their talents.
List of Services Offered
- Social network optimization
- Brand awareness strategies
- Enhanced brand reach
- Content strategy consulting
- Boosted engagement
Features
Boosted Organic Reach On Social Media Platforms
We successfully boosted organic reach on various social media platforms by utilizing a blend of targeted content strategies and engagement-boosting tactics. Leveraging trending and resonating topics, we increased organic traffic. Our campaigns took into account the target audience’s demographics and interest, helping build more resonating campaigns.
Improved User Engagement With Persuasive Content
Our content strategy focused on creating relevant and valuable content that resonated with our target audience, driving them to take action. We implemented captivating storytelling, visually appealing graphics, and interactive elements to gain genuine engagement. For engagement, we revamped the ineffective strategies with more modern and connected content. The content’s shareability allowed to amplify the reach.
User Registrations And Profile Completions
We implemented strategies to encourage users to share their content to easily connect with the target audience and allow them to explore the happening platform. By highlighting the benefits of the platform via signed up users we saw a significant increase in user registrations and profile completions. More users registered with completed profiles, adding the subscriber base. Ease of navigation on the website made it easier for users to look around and sign up.
Increase In Overall ROI
We achieved a 15% increase in the brand’s ROI through targeted marketing campaigns and optimization of our conversion funnels. By applying different proven strategies, we gained effectiveness in every investment. We applied platform-specific strategies for each channel. Our experts in user experience implemented known techniques to get the maximum views and engagement from various media channels.
Technology Stack
Third-party Tools
Facebook Ads Manager
Google Analytics
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