Activewear Brand Triumphs With Brainvire’s Streamlined Digital Marketing

With a proper setup to track website user’s behavior, the brand could better direct its marketing efforts. A clear understanding of how users interact with content allowed the brand to tailor their strategies to better engage with web users. Applying user experience changes per its audience’s preferences and interests helped the visitors better relate to the brand offerings.

The sportswear producers incorporated tracking on every page event. This approach enabled the brand to receive deep insights into user behavior, missed opportunities, and what needs improvement. The brand could quickly fix the gaps by knowing the times and areas when the users dropped off. This gave the women’s activewear brand a better picture of revenue leakages and fixed them.

Meta Pixel and TikTok Pixel reports helped to measure campaign performance effectively and optimize ad spending. The reports measured the number of people coming to the site from different sources and how conversions were happening. Details like IP address, button clicks, etc.  The reports allowed the company to smoothen the process, making it easier for customers to complete the intended actions.

Monthly organic traffic improved by 5.92% with a complete on-page, off-page, and technical implementation. Brainvire applied several SEO best practices to improve keyword ranking and conducted deep research on the content type that would help get more genuine traffic. Changing the content and structure made the brand’s website more visible and relevant to search engines