• About
  • Key Challenges and Solutions
  • Our Approach
  • Technology
  • Key Results

About Project

An innovator in women’s activewear blending technology and comfort, the client achieved increased ad conversions and organic traffic.

  • Sportswear Brand

    Business

  • North America

    Location

We analyzed the gaps in lead tracking and delivered a seamless experience.  Multi-channel efforts resulted in complete lead visibility and accurate ad spending.

Business Goal

The apparel brand faced problems accurately tracking leads on the website. With the leads duplicated, multiple data entries caused a mismatched conversion value. Thus, the company aimed to win customers by better understanding website visitor behavior.

Project Highlights

Portfolio

Key Challenges and Solution

Inaccurate User Tracking

The company lagged in informed decision-making and could not understand user behavior correctly.

Implemented GA4 tracking via GTM 

Our marketing experts introduced GA4 tracking through Google Tag Manager, effectively capturing all user events for the client. This included tracking custom events such as page views and button clicks, which provided deeper insights into user behavior and enhanced the brand’s understanding of its audience.

Unoptimized Ad Spends

Spending on advertising campaigns wasn't tracked accurately, thereby giving wasted ad spend

Meta Pixel and TikTok Pixel to track user actions

Our team ensured that the brand could measure every campaign’s performance by configuring standard and custom conversions. With the implementation of Meta and TikTok Pixel, the company could better track user actions on the website.

Low Organic Traffic

Several SEO issues prevented the website from ranking higher in the search results, affecting visibility.

Conducted a deep SEO Audit to bring improvements

We identified and addressed several technical, content, backlink-related, and SEO issues to boost search engine rankings. We also implemented SEO best practices to improve organic visibility and bring relevant traffic. 

No Actionable Insights

With the current data structure, the brand could not make sense of the way forward.

Custom dashboards and reports for faster decision-making

Our data-rich reports feature graphical and intuitive user interfaces, clearly showing current affairs and how to proceed with business growth. Managers receive insights into what’s happening and what steps they can take to reach business goals faster. The comprehensive details highlighted key trends, opportunities, and challenges to deal with and drive growth.

Our Approach

We implemented the following approaches to deliver the desired results to our women’s activewear brand, helping it attract and retain the right customers.

Audit

Audit

Our team identified what was stopping organic visitors and leads from converting into customers for a better user experience.
SEO

SEO

We improved search engine rankings and organic growth by implementing SEO best practices in off-page and on-page activities.
Performance

Performance

Ad conversions took a jump when we implemented tracking pixels and monitored campaigns closely to make them effective.
Reports

Reports

By simplifying reports and numbers, we made it easier for managers to make business decisions based on data-based facts.

Technology Stack

Third-party Tools

Facebook Ads Manager

Facebook Ads Manager

Google Analytics

Google Analytics

Google Tag manager

Google Tag manager

Key Results

  • 12 User Insight Boost

    Implementing tracking pixels allowed us to analyze website user behavior thoroughly.

  • 6.78 Increased Ad Conversion

    Effective campaign management with configured events tracking allowed increased conversions.

  • 5.92 Higher Organic Traffic

    SEO efforts over the on-page, off-page, technical, and backlinks allowed for more monthly organic traffic.

  • Enhanced Decision-making

    The company could make decisions confidently and quickly with data based on hard facts.

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