The Web Application To Automate And Ease The Digital Promotions
About
The leading digital marketing company excels in the digital media ecosystem for the last two decades by helping businesses to deliver the right message to the right customers at the right time. The advertisers of various industry verticals are enabled to get the measurable response and quantifiable results off the bat with a range of products.
Project Highlights
The company owns promotional platforms and marketing solutions and have partnered with the leading platforms, network and publishers that help businesses to engage users with tailored promotional/marketing campaigns. Here, the digital marketing company create and manage the tailored campaigns for the businesses. The client realized a need of the businesses of having a platform from where businesses can take the available marketing campaign template, customize it, and handle and promote the campaigns on their own on the website. To engineer such web application, the client joined hands with the Brainvire team.
The Challenges
- Performance reportEnabling the businesses to view the performance report of their marketing campaign in the form of a graph was a bit tricky.
- Customizable templateAllowing the user to create and customize the marketing campaign templates.
- Ease of UseDeveloping the application user friendly so that anyone can work on the application to design templates..
- Third Party integrationThe instant win integration to be integrated for ease of use
Tech Stack
Microsoft SQL Server
ASP.NET
Result
Customized Campaign
Businesses can customize the campaign to exactly what they needAnalytical Campaign Report
Get insights out of marketing campaign performance data and Take the decisions intelligently to increase campaigns’ success ratesTemplate Designing
Sweepstakes and contests for template designing encourage businesses to design effective templates
