Fox Sports
Revamped Sports News Portal with Design Optimization for Ultimate User Experience
About Project
The brand is a dominant force in the US sports industry, engaging over 100 million fans weekly across diverse media platforms. With extensive holdings in linear TV, digital apps, and internet platforms, it offers comprehensive sports coverage. Thus, partnering with Brainvire, it aimed to revamp its website for seamless access to articles, news, videos, stats, schedules, and odds.
Sports Brand
BusinessNorth America
Location
Business Goal
The client aimed to transform their website into the premier sports portal in North America. Thus, our team revamped the layout, integrated seamless third-party features, and implemented real-time data updates for enhanced user experience. Our digital marketing strategies expanded their user base, fostering increased engagement and business growth.
Project Highlights
- Dynamic Sports Press Brand
- Inclusive Web Design Services
- WordPress Graphics Customization
- Intuitive UI/UX
Elevated the UI/UX
Key Challenges
Massive Content Streaming
Website upgrades were necessary to broadcast major video and live-stream content.
Mobile User Maximized
The client aimed to increase the number of mobile users by improving their overall experience.
Collaborative Editor Tool
The company needed an editing tool to publish material more efficiently.
Real-time Data Integration
Many sports fans need access to live scores and other information about games in progress.
Our Solutions
Optimizing Performance with AWS Media Services
We optimized website performance by addressing data overload issues, implementing AWS Elemental Media Services for swift video uploads, and enabling flexible live streaming options. This streamlined data flow enhanced overall site performance, ensuring a seamless user experience.
Enhancing Mobile Experience with PWA Components
In response to the need for an improved mobile experience, we implemented mobile-first designs and Progressive Web App (PWA) components. These enhancements elevate user engagement and extend the time spent on the site, ensuring a seamless and satisfying browsing experience.
Streamlined Editing Workflow for the Sports Brand
To address the need for streamlined, collaborative editing, we developed a Content Publishing Flow. This system is integrated with collaborative editing tools, enabling multiple collaborators such as photo editors, copy editors, reporters, and producers to work simultaneously on documents.
Real-Time Match Data Integration for Enhanced User Experience
We seamlessly integrated external APIs to display real-time match data, utilizing WebSockets and a NoSQL database for instant updates. This robust setup enables the site to handle 6,000+ players concurrently in real time while recording each game’s participants. Users love the site as their go-to encyclopedia for favorite clubs and players.
Our Approach
We devised and implemented various strategies to attain the desired results, primarily focusing on enhancing the website for an exceptional user experience.
Revamp
Integration
Updates
Marketing
Technology Stack
CMS
WordPress
Programming Languages
WordPress
Database
WordPress
Key Results
12M To 28M Monthly Users
Month-over-month users skyrocketed due to the site’s improved responsiveness and smoother streaming.Efficient Content Publishing
Content Publishing time was reduced by half through third-party integration and editing tools.Bounce Rate Drops 60
Improved UI boosted user engagement, slashing website bounce rates.42 Infrastructure Savings
AWS optimization tools detect underutilized Amazon EC2 instances, reducing them to save costs.
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What Our Client Says
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