• About
  • Key Challenges and Solutions
  • Our Approach
  • Technology
  • Key Results

About Project

As the premier branded merchandise supplier in the Middle East, they stand as the region’s largest corporate gifts provider. Specializing in branded merchandise, corporate giveaways, and promotional gifts, they boast an extensive inventory of 2,500+ products in UAE, Saudi Arabia, Qatar, and South Africa.

With over 30+ years of industry expertise, this brand is synonymous with quality and innovation in printing and product offerings.

  • Corporate Gifts Wholesale

    Business

  • Middle-East

    Location

Business Goal

The business aims to establish a robust system for customizable product branding, prioritizing user-friendly design and adaptability. Key objectives include diverse branding techniques, an intuitive Logo Editor Stepper, transparent pricing through a Branding Charge Estimator, compliance with technical requirements, resizable and rotatable controls, and a preview feature.

Project Highlights

  • Web Development
  • Cost-Effective Solutions
  • Customized branding
  • Logo Editor Stepper
  • High-Performance Image Processing
Portfolio

Key Challenges and Solutions

The corporate gift supplier lacked a system catering to its users, so we created one. However, these are some of the challenges we encountered in the process.

Brand Diversification

Diversifying capabilities across various branding techniques was challenging for a corporate gifts wholesaler.

Methodical Integration for Printing Technique Harmony

To address the issue of diverse capabilities for various printing techniques, we thoroughly studied each method, meticulously analyzing their implementations and limitations. Using this research, we intricately implemented the details of each method within our system, ensuring users were presented with only the features and options permissible for the selected printing technique.

Logo Format Uniformity

Ensuring uniform behavior for diverse logo formats in the user-facing tool was an issue.

Unified Logo Support and Seamless Transformations for User-Friendly Experience

We ensured uniformity in logo/image files by researching and consulting with the client to identify common formats. We implemented robust support for these formats and automated processes for seamless file transformations. This proactive approach provided users with a consistent, user-friendly platform experience.

Logo Editing Woes Addressed

Eliminating backgrounds and altering colors in uploading logos was becoming a hindrance.

Innovative Logo Customization: Advanced Algorithms for Precision and Quality

We tackled logo customization challenges by deploying advanced algorithms and computer vision for accurate background removal and color adjustment. Also, our innovative solutions ensured the seamless handling of diverse logo files, delivering high-quality customization to users.

Efficient Processing for User

Required efficient processing for user responsiveness and usability.

Strategic Front-End and Back-End Optimization for Superior Performance

A strategic approach addressed the performance challenge by dividing tasks between the front-end and back-end components. Thorough experimentation and a mix of industry-leading algorithms and custom solutions streamlined image processing operations. The system achieved superior performance through iterative refinement without compromising functionality or feature set.

Our Approach

Implemented migration strategies for a branded merchandise supplier, achieving desired outcomes and enhancing customer satisfaction.

Graphics

Graphics

Used powerful and interactive canvas-based graphics manipulation using React and Fabric.js on the front end, allowing users to customize logos easily.
Back-end

Back-end

Python was leveraged for back-end development, providing a versatile server-side logic and data processing platform.
Front-end

Front-end

Fabric.js integrated with React for a real-time preview. Users instantly visualize custom items, enhancing UX and the iterative process.
Scalable

Scalable

Python's asynchronous programming and robust web frameworks ensured scalable, high-performance solutions in the back-end.

Technology Stack

Front-end Tech

ReactJs

ReactJs

Typescript

Typescript

JavaScript

JavaScript

Fabric JS

Fabric JS

Back-end Tech

ReactJs

ReactJs

Typescript

Typescript

JavaScript

JavaScript

Fabric JS

Fabric JS

Cloud

ReactJs

ReactJs

Typescript

Typescript

JavaScript

JavaScript

Fabric JS

Fabric JS

Third-party Tools

ReactJs

ReactJs

Typescript

Typescript

JavaScript

JavaScript

Fabric JS

Fabric JS

Key Results

  • Optimized Performance

    Custom printing features enhance UX, offering real-time scenario emulation tailored to each method's limitations.

  • Enhanced Visibility

    Users can confidently upload logo/image files in any format, ensuring seamless accommodation by our system

  • Elevated Brand Recognition

    We handled diverse logo files, helping users create custom products with precision and quality.

  • Revitalized Brand Image

    Our system maintains optimal performance, providing minimal latency and enhanced user satisfaction.

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