Sun and Sand Sports
Crafted Seamless Sports Apparel App for Effortless Purchasing Experience
About Project
Since its inception in 1978 as a modest single-store enterprise, our client has become a formidable conglomerate. They’ve etched a formidable presence across diverse sectors, including sports, healthcare, consumer goods, education, logistics, and real estate. With a blend of over 90 international and indigenous brands, this esteemed family-owned entity has become a cornerstone of the Middle East market.
Sports Apparel Brand
BusinessMiddle-East
Location
Business Goal
As an eCommerce development expert, our goal was to enhance the mobile app for a sports brand. We aimed for seamless integration, omnichannel experience, improved connectivity, and efficient inventory management. We wanted the customers to receive timely updates on new products and orders.
Project Highlights
- Salesforce Commerce Cloud Migration services
- Omnichannel experience
- Inventory management
- User navigation
Enhanced UI/UX Experience
Key Challenges
Data Syncing
Faced challenges with Salesforce integration and maintaining frequent real-time data updates.
Arabic Language
Based in the Middle East, the client aimed to introduce Arabic in the app for enhanced usability.
Brand Alignment
Adapting to international brand strategies while ensuring alignment and meeting expectations.
Notification Chaos
The app struggled to deliver timely notifications, and the clutter of notifications made it hard to manage them.
Our Solutions
App API and Flow Alignment for Salesforce
We implemented multiple API and functional flow adjustments within the app to ensure seamless alignment with Salesforce workflows. By optimizing notification settings, we provided timely updates without overwhelming users. To tackle real-time data integration challenges, we adopted a data bundling mechanism that syncs only the delta updates, streamlining the frequency of data refreshes. With middleware integration, our solution efficiently fetches and updates only the latest records, managing millions of entries daily while keeping the system synchronized and responsive.
Multilingual App Upgrade Boosts Accessibility
We overhauled the app’s architecture to support multiple languages, significantly enhancing user accessibility. By adding an Arabic language option, we catered to the preferences of a diverse regional user base. This upgrade facilitated smoother navigation and fostered deeper engagement among users who prefer to interact in their native language. The multilingual capability empowers customers to shop comfortably, ensuring a more inclusive experience that meets the needs of our varied audience.
Motion-Controlled App for Instant Screenshots and Admin Submission
We enhanced the app with device motion controller integration, allowing users to capture instant screenshots through shake detection. This innovative feature simplifies the user experience, enabling quick submissions of screenshots and accompanying customer notes directly to the Admin for efficient review. By streamlining this process, we improved user interaction and responsiveness, making it easier for customers to provide feedback or report issues. This enhancement not only boosts engagement but also facilitates timely resolutions and support.
Empowering Insights Helped with Enhanced Customer Interactions
Our third-party integration system significantly amplified customer interactions by providing comprehensive insights into client demographics and preferences. This enriched understanding enables us to tailor outreach strategies, enhancing customer satisfaction and engagement. We can identify trends and behaviors by leveraging data analytics from our online store solution, allowing for more personalized marketing efforts. This empowers us to connect with customers effectively, fostering a stronger relationship and ensuring their targeted offerings meet their needs.
Our Approach
Our team of experts successfully executed these strategies to achieve the website’s intended objectives.
Integration
Omnichannel
Collaboration
Integration
Technology Stack
CRM
Salesforce
Development Languages
Salesforce
API
Salesforce
Platform
Salesforce
Key Results
1M+ App Downloads
Revamped app gains over 1M downloads, overcoming customer retention issues with modern features.Boosted Daily Orders
The upgraded app facilitated approximately 3,500 daily orders for the client.Efficient Inventory
App enhancements led to streamlined order and inventory management, successfully handling 8,000 products.Accelerated Engagement
The enhanced ecommerce solution led to a 34% increase in client engagement.
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