About
Founded in 1984, this family-run company is a top name in the U.S. cabinet market, recognized for ISO 9002-certified products, with manufacturing in Kentucky, Tennessee, and Mexico and over 300 outlets.
Cabinet Manufacturer
BusinessNorth America
Location
Focused initially on Lazy Susan components, their offerings now include kitchen, bath, and closet systems. Their “whole home” strategy and Tresco Lighting provide customized lighting solutions, while their B2C eCommerce platform enhances the shopping experience.
Brief
We transitioned the cabinet brand to Adobe Commerce to improve B2C and B2B customer experiences. Our team migrated their old system to a unified platform using a Jitterbit connector with Epicor, consolidating two separate backends into one for two websites. We integrated a Tresco product configurator for scalability, implemented CRM-based marketing, and unified global purchases. For the B2B sector, we developed a catalog website with 6,000-8,000 products and a PIM solution for managing various attributes. We also streamlined warranty claims by creating a dedicated page, improving service quality and customer satisfaction.
List of Services Offered
- Streamlined Quotation Request Process
- Centralized Product Information Management (PIM)
- Enhanced Integration with Epicor
- Comprehensive Workflow Transformation
Customized Order Filters
Features
Implemented a Customized Order Filter to Improve Customer Experience
Our customized order filters on the updated Adobe Commerce website significantly improved the customer experience by streamlining the search process and enabling users to find specific orders easily. This enhancement ensured greater efficiency and satisfaction throughout the ordering and tracking journey.
Search By Cabinet Feature
We ensured the introduction of the “Search By Cabinet” feature with Adobe Commerce, which revolutionizes how users explore and select cabinets. It allows customers to filter options based on criteria such as category, subcategory, face frame, and color, simplifying the search process. This user-friendly tool ensures that even those unfamiliar with specific cabinet details can find their desired products effortlessly, enhancing the overall shopping experience.
Product Configurator with Data Sync
The Product Configurator, powered by Adobe Solutions, guides users through selecting project types, room setups, cabinet details, and lighting options. It provides a structured interface for customization and syncs data if users exit the process midway, allowing them to continue seamlessly at a later time. This feature enhances user engagement and streamlines the customization experience.
Customized Price Quote Request System to Streamline Communication
Our client’s website now facilitates streamlined bulk order quoting for architects, customers, and professionals. Individuals can easily submit requests with a user-friendly interface, specifying quantity, specifications, and preferences. This efficient process ensures prompt responses and enables seamless transactions, catering to the diverse needs of our clientele.
Integrated Salsify PIM Seamlessly for Enhanced Product Management Efficiency
Our integration of Salsify PIM enabled the client to assess and pinpoint product details swiftly. Seamlessly integrating Salsify PIM gave them rapid access to comprehensive information, including specifications, images, and descriptions. This facilitated efficient decision-making processes, empowering clients to manage their product portfolio and effectively enhance their market competitiveness.
Increased Conversion Rates and Boosted Business Outcomes
Due to Adobe Commerce’s enhanced capabilities, we helped our client experience a fivefold acceleration in conversions. This advancement streamlined the purchasing process, improved user experience, and increased confidence in the platform, resulting in significant business growth. The efficient features of Adobe Commerce proved instrumental in driving conversion rates to new heights.
Technology Stack
E-commerce platform
ADOBE-COMMERCE-CLOUD
Payment Gateway
ADOBE-COMMERCE-CLOUD
Business Management Software
ADOBE-COMMERCE-CLOUD
Integration Platform
ADOBE-COMMERCE-CLOUD
Cloud-based CRM platform
ADOBE-COMMERCE-CLOUD
Product Experience Platform
ADOBE-COMMERCE-CLOUD
Social Section
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