About Project
Since 1984, this family-owned company has been a leader in the U.S. cabinet industry, known for its ISO 9002-certified products. With manufacturing facilities in Kentucky, Tennessee, and Mexico, they specialize in creating high-quality residential storage and cabinet solutions. With over 300 distribution channels, they lead the American cabinet market by staying ahead of trends and delivering top-quality storage solutions. Starting with Lazy Susan components, their product range now includes kitchen, bath, and closet storage systems, serving customers worldwide. Through a “whole home” approach and their subsidiary, Tresco Lighting, they offer customizable lighting options. Their B2C eCommerce initiative ensures a smooth online purchasing journey, reflecting their commitment to innovation and customer satisfaction.
Cabinet Manufacturer
BusinessNorth America
Location
Business Goal
The cabinet brand transitioned to Adobe Commerce to enhance its B2C and B2B customer experiences. They migrated from an older version to a unified system using a Jitterbit connector with Epicor, consolidating two backends into a single system for two websites. With a focus on scalability, the company integrated a Tresco product configurator, CRM-based marketing, and a global purchase unification strategy. For B2B, a catalog-based website with 6K-8K products and PIM solutions for multiple attributes was developed. Additionally, warranty claims were streamlined through a dedicated page, improving service quality and customer satisfaction across channels.
Project Highlights
- Streamlined Quotation Request Process
- Centralized Product Information Management (PIM)
- Enhanced Integration with Epicor
- Comprehensive Workflow Transformation
Customized Order Filters
Key Challenges
Order Customized Products
The brand wanted to provide a seamless customer journey to its target market for customized orders.
Request A Customized Quote
The client wanted to simplify the bulk order journey for its customers to get the best prices.
Seamless PIM Integration
The client’s task of maintaining all product information in one place and updating it regularly required a lot of work.
Omnichannel Experience
With a global presence, the client wanted better vision and accessibility to its operational activities.
Our Solutions
Introduced Search By Cabinet Feature
The team implemented Adobe Commerce to introduce the “Search By Cabinet” feature, revolutionizing the cabinet shopping experience. This tool enables users to find cabinets effortlessly based on preferences like category, subcategory, face frame, and colors. The intuitive interface streamlines product selection, making it easier for users, even those unfamiliar with cabinet specifics, to locate their ideal items quickly and efficiently, enhancing the overall browsing and purchasing experience.
Enhanced Lighting Integration for Tresco Lighting
We extended Adobe solutions to Tresco Lighting, integrating features that allow users to add and customize lighting for their cabinets. The platform offers tailored recommendations based on specific needs, simplifying the selection of lighting components. This integration streamlines the decision-making process, ensuring users can quickly enhance their cabinetry with appropriate lighting solutions, thus improving the overall user experience and satisfaction.
Developed a Comprehensive Product Configurator
Our team developed a Product Configurator using Adobe solutions, guiding users through selecting project types, room setups, cabinet details, and lighting options. This tool provides a structured and user-friendly experience, allowing users to customize their cabinets and lighting. The configurator’s ability to sync data if users leave the process midway ensures they can seamlessly continue their customization later, enhancing usability and engagement.
Implemented Advanced PIM and Omnichannel Solutions
Our team integrated a robust Product Information Management (PIM) system and migrated to Adobe Commerce to support the cabinet brand’s global operations. This integration centralizes product information, ensuring accuracy across all channels while enabling an omnichannel experience. This unified approach improves visibility, accessibility, and consistency, allowing for a seamless customer journey and enhancing operational efficiency and customer satisfaction.
Our Approach
Our Adobe experts followed a strategic approach to migrate the client’s website and implement advanced features seamlessly.
Discovery
Planning
Execution
Testing
Technology Stack
E-commerce platform
ADOBE-COMMERCE-CLOUD
Payment Gateway
ADOBE-COMMERCE-CLOUD
Business Management Software
ADOBE-COMMERCE-CLOUD
Integration Platform
ADOBE-COMMERCE-CLOUD
Cloud-based CRM platform
ADOBE-COMMERCE-CLOUD
Product Experience Platform
ADOBE-COMMERCE-CLOUD
Key Achievements
Reduced Product Returns
Customized ordering and filters decreased returns by enabling accurate product selection for customers.Better Pricing Opportunities
The request-for-quote feature allowed customers the best prices for their customized orders.Updated Product Information
The PIM integration ensured the client had all product details stored at a single location.Improved Conversion Rate
Adobe Commerce improved the customer journey, boosting the conversion rate by 5.4x.
Social Section
What Our Client Says
Similar Project
Take Your Business Operations to the Next Level
Connect with our experts today to unlock the power of Abobe Commerce