American Lighting
Customized B2B2C Brilliance on Adobe Commerce with Oracle Integration For Luxury Lighting Store
About
Established in 1989, American Lighting, Inc. is a prominent leader in the lighting industry. It offers many innovative, high-quality solutions for residential, commercial, and specialty applications. With a reputation for excellence and an extensive portfolio, it has successfully catered to numerous top-tier corporations.
Commercial Lighting Store
BusinessNorth America
Location
When seeking advanced lighting technology and design expertise, American Lighting approached us with their need for cutting-edge solutions. Their commitment to innovation was evident as they required tailored services for studio lighting and architectural applications. Our Adobe Commerce cloud development team collaborated closely with them to deliver customized, high-performance lighting solutions.
Brief
The commercial lighting brand sought to merge its B2B and consumer websites into a single, streamlined platform to simplify credit limits, shipping, and manual processes. Faced with an absence of online presence, overburdened sales reps, and outdated order methods through email and calls, the need for a modern online portal was evident. Their objective was to digitize B2B operations, improve efficiency, and pave the way for future B2C growth. We supported them with Adobe eCommerce development services and Oracle Fusion integration expertise to enhance their digital transformation, boosting online visibility and expanding their audience reach.
List of Services Offered
- B2B and B2C eCommerce Store
- Lighting Configurator
- Oracle Fusion Integration
- Creative Design and Development
- Product Management
- Logistics and Shipping Management
Enhanced UI/UX
Features
Enhanced B2B/B2C Operations Through Adobe Integration
We led the Adobe Commerce B2B and B2C integration for a Commercial Lighting brand, ensuring a smooth end-to-end shopping experience. Our initiatives refined browsing for diverse lights and accessories, streamlined purchasing, and improved delivery processes, boosting user satisfaction and operational efficiency.
Seamless ERP and Data Synchronization
We implemented a solution to address Oracle ERP’s integration with the commerce platform. Despite its high cost, this ensured bidirectional data flow and real-time updates between the ERP system and the online portal. We also managed a complex data migration, integrating data for over 5,000 organizations with up to 200 sets each, and integrated an Open API to facilitate smooth connectivity and data flow. This approach ensured precise data synchronization, maintaining operational efficiency and reducing manual intervention.
Configurable Product Selector for Accurate Choices
We also facilitate the lighting brand with a configurator that simplifies the product selection process with multiple steps and intuitive options, guiding you to the perfect match based on your needs. It displays relevant products based on your previous selections, ensuring a refined and tailored experience. Along with the product display, it calculates the required quantity based on your input, making it easy to plan your purchase accurately. This user-friendly tool streamlines decision-making, helping you find the ideal products effortlessly.
Streamlined Product Management Mastery
Our team enhanced the order, stock, and product management capabilities for specialized lighting accessories using Oracle and Adobe Commerce. Our tailored Product Listing Page allows customers to navigate effortlessly, while the ‘My Order’ functionality offers transparency into every product ordered, ensuring a streamlined and user-centric experience.
Simplified Complex Company Structure with Unified Pricing
We streamlined a complex company structure and location-based pricing by consolidating various locations into a unified entity on our platform. We provided the lighting brand with real-time pricing insights for greater transparency and better purchasing decisions. This simplification allowed us to standardize payment and shipping processes while accommodating location-specific offers and methods.
Enhanced Shipping Gateway and Order Management
We integrated Oracle ERP with Adobe Commerce and synchronized Oracle ERP with FedEx and UPS to ensure precise shipping price alignment. This integration streamlined our checkout process for PO number entry and allowed ‘My Order’ to efficiently manage and track shipments, optimizing logistics and improving customer order management.
Technology Stack
eCommerce
Adobe Commerce
Cloud
Adobe Commerce
Tax Compliance
Adobe Commerce
ERP
Adobe Commerce
Logistics and Shipping
Adobe Commerce
Social Section
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